A MUST READ for everyone that wants to survive this century!

All countries and cultures are unique. Understanding the differences is key to working together and getting the best deal possible for yourself.

By pushing for fast deal closure, as most North Americans and North Europeans do, they are the losers, giving away price and terms. Some countries and cultures have extremely high starting prices. Some use advanced aggressive techniques – covered in this book – methods you need to know to protect yourself and prosper.

              • Ground breaking

              • Truthful

              • Entertaining

              • Informative 

... An insightful and interesting look at the New World we all find ourselves in.



Dr. Dirk Schiereck, Technische Universitat Darmstadt and Dr. Marco Menichetti, University of Liechtenstein




Dr. Sarkans with His Excellency Sheikh Nahyan, while completing the book in Abu Dhabi